PANOSCAN HDR IMAGING USED FOR

VISA HOLIDAY TV PROMOTION

Play Low Bandwidth (2 meg)
Play High Bandwidth (7 meg)
BBDO, QuietMan and EPOP recently teamed up to create this "Visa's $1.5 Million Holiday Giveaway" holiday promotion. The TV spot "Boat" shows a man in a toy store purchasing a toy boat. Since he used his Visa card to pay for it, he's now eligible for "something big." The small toy boat expands to fill the toy store, popping air-filled toy soldiers in the process.

Eric Poppleton used his Panoscan camera to capture high dynamic range spherical images used to provide the detailed reflection maps and lighting on the computer modeled boat. You will need the free QuickTime player to view the above movies.

Get QT