|FOR IMMEDIATE RELEASE
PANOSCAN Inc. Shows the New MK-2 at PMA
Los Angeles, CA (March 2003) Panoscan, Inc., a Los Angeles based manufacturer of ultra-high-resolution digital panoramic camera products, today announced that the new, Panoscan MK-2 panoramic camera system, with BetterLight electronics built in, will be introduced at the PMA 2003 Annual Convention and Trade Show in Las Vegas. (J-64 & J-66) The MK-2 will also be participating in the first ever DIMA Conference Shootout for panoramic cameras.
The MK-2 is the next generation of panoramic camera, with an impressive list of innovations including a capture rate up to four times faster than any digital panoramic camera in the world. At a speed of up to 194 million pixels per minute, the MK-2 freezes people in motion, making it a powerful tool for a variety of applications including event documentation and tourism.
An ISO of 1600 and beyond, even at full resolution settings, makes the new MK-2 up to four times more light sensitive than any other panoramic camera anywhere, digital or film. This impressive capability makes it possible to shoot in both very low and very bright light situations. This feature is particularly valuable in crime scene capture, where lighting is seldom ideal.
Other innovations include an automatic black calibration shutter, that allows the camera to be remotely operated in hostile and otherwise limited access environments. The MK-2 also features an automatic 4 zone white balance for more accurate capture of changing light throughout the panorama. The MK-2 uses superior Mamiya medium format lenses, for extraordinary sharpness. A new, more powerful drive, allows for operation in any position, even sideways.
The new MK-2 features a battery system for up to 4 hours of use, a rugged, customized travel case, and a modular architecture for easy upgrades. Many of the MK-2s innovations are made possible, because this new system has Better Light electronics built in, and it uses Better Lights user friendly, Viewfinder 5 operating software. This combination of superior electronics with Panoscan engineering allows for capture in situations that simply have not been possible before.
When the Panoscan MK-1 was introduced in January of 1999, it was immediately recognized as a breakthrough for VR digital panoramic photography. The MK-1 featured no-stitching technology, high resolution, and a flexible architecture that made it possible to use wide angle lenses. The MK-1 was almost universally embraced by auto manufacturers, who saw it as the ideal tool for capturing auto interiors in high resolution. Law enforcement agencies have also been using the MK-1 for a variety of applications including high resolution crime scene capture and virtual walk-throughs of public places, like schools, for emergency response preparedness.
In designing the MK-2, we have provided innovations asked for by our customers. They wanted to freeze action in busy environments and they wanted to capture in difficult lighting conditions with greater latitude. At the same time, they wanted us to maintain Panoscans flexibility and industrial durability, says Panoscan President and the designer of the MK-2, Ted Chavalas. We are proud to have achieved these goals and more.
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About Panoscan Inc.
Panoscan, a Los Angeles-based manufacturer of high-resolution digital panoramic camera products uses a combination of proprietary hardware and software to produce fully digital panoramic images which require little if any post production. The Panoscan System allows real-time viewing of scanned images as still photos or Quicktime or Java enabled virtual reality movies -- representing a breakthrough in speed, quality and ease of use for immersive panoramic imaging.
About Better Light, Inc.
Better Light digital scanning backs are used throughout the world in diverse applications for commercial, advertising, art reproduction, industrial and scientific photography. The company is respected as the worldwide leader in large format digital capture, creating images with clarity and detail that surpass 8x10 transparency film. Better Lights award-winning technology captures delicate gradations, crystal clear highlights and perfectly neutral color to assure trouble-free post-production and printing.
More information about the company and its innovative products and applications can be found at www.panoscan.com.